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10 Best Headless Ecommerce Platforms Of 2023 – Compare Reviews & Features

8 min read

10 Best Headless Ecommerce Platforms

Get ready to create digital experiences like never before! Headless e-commerce platforms provide ultimate flexibility and scalability for businesses. With our list of 10 headless ecommerce platforms, you can easily personalize your customers’ experiences and reach more customers in no time. From personalized product recommendations to automated marketing campaigns, harness the power of the leadless e-commerce revolution and make it your today!

What Is Headless Ecommerce?

Headless eCommerce is the separation of the front end from the backend functionality. This decoupled front end provides liberty for the developers to experiment without worrying about affecting the complex backend coding. 

Why Choose A Headless Ecommerce Platform?


The decoupled frontend from the backend allows an unparalleled level of customization on the front-end without having to affect the complex coding of the backend.


Any business aims to grow in the future. You need a solution that supports your current businesses also provides the flexibility to scale up in the future. 

Personalized commerce experience

Over 75% of marketers have reported that personalization increases engagement. And 89% of the businesses are investing in eCommerce personalization. For any business to stay in the competition, you need to create a personalized experience for your customers. Headless Commerce solution makes it all possible and easy.  

Go truly omnichannel

As per the stats from Research Live, 87% of the retailers feel that an omnichannel marketing strategy is crucial for their success. The importance of omnichannel presence is increasing in online marketing.

Using headless eCommerce, create an omnichannel store that provides a consistent user experience across multiple channels and builds better relationships with the customers. 

Seamless integrations

The headless consists of powerful APIs that communicate between the frontend and backend. This API gives you endless integration opportunities to provide an uninterrupted shopping experience to your customers. 

Best Headless Ecommerce Platforms

Picking up the right platform based on your business requirements can be a daunting task, especially, when there are several platforms in the market.  Here are the 10 best headless eCommerce platforms in the market. 

Adobe Commerce

Magento is now Adobe Commerce

Previously known as Magento, the Adobe Commerce platform is well known for providing the greatest level of customization for its customers. If you are a developer or have a small business with less than $500,000 in online sales, Magento offers the student version of the software with less budget. 

Whether you have a B2B or B2C business, the Adobe Commerce platform supports over 10 different languages, lets you manage sales channels, and expands your business in multiple countries from a single platform.  

Data helps you understand your customer accurately. Utilize Adobe’s AI-powered business tools and powerful data analytics to understand customer behavior and create highly personalized experiences.

Build a future-proof business using this highly scalable and extensive platform. Incorporate the latest technologies with ease and build an engaging customer experience across multiple touch points.  

The platform accepts payments from the major payment gateways including digital wallets, and Cash on Delivery (COD) 

Shopify Plus

Shopify Plus

With over 27,000 domains running on the Shopify Plus platform, it is the premium version of Shopify, designed for high-volume stores or enterprise businesses.

Top brands like Nestle and Redbull use the Shopify Plus platform to provide a unique and seamless user experience to their customers. 

Being a Shopify Plus member, you can add up to 100 themes to your Shopify 

Store, or keep the seasonal versions of the already published themes. The headless eCommerce of Shopify removes any barriers in Shopify Plus that hinders you from creating customized experiences. It lets you communicate through APIs. 

Shopify Plus Merchants to get access to advanced Shopify Apps that help them grow their businesses. 

You can add unlimited staff accounts on Shopify Plus without any additional costs. The platform supports API calls that let you integrate with custom applications

Get access to guide training on Shopify Plus using the Shopify Plus Academy and learn about the key strategies to grow your businesses.  



BigCommerce is one of the most popular SaaS platforms in the industry. It requires fewer resources to operate and maintain the website on this platform. The timely updates obtained in the monthly subscription eliminate any technical issues in the business. 

Also, Read – Best BigCommerce Apps 2023 for Conversions

The BigCommerce Stencil upgrade framework allows you to customize the pre-built responsive templates according to your requirements and quickly build a store that resonates with your brand.

The Platform supports third-party payment services and lets you accept payments from the major payment gateways. It doesn’t penalize the companies using non-standard payment gateways and allows you to manage inventory from a single location.   

Additionally, BigCommerce lets you test your website before publishing to make sure that everything works well after going live. The 99.99% uptime reduces the lost sales due to server-side technical difficulties.

The platform integrates with external applications and maintains a marketplace of tested third-party applications.  The BigCommerce headless eCommerce platform lets you make any kind of modifications on the front end without disturbing the back end resulting in the highest level of eCommerce personalization.

Build Highly Custom Website

It is the best headless eCommerce platform especially if you want high-speed websites. comes with a low-code editor that gives you the utmost freedom to make changes on the front end. 

The serverless hosting of this platform enables you to design and customize without any limits while keeping your website fast and safe to browse. 

It seamlessly integrates with Mailchimp, Typeform, Formstack, and other popular business applications to engage better with your customers and get higher conversions.

Customer Support is available through email. For more information, visit their official website. 



Named as one of the best platforms for wholesalers, OroCommerce is an open-source platform for B2B businesses. But, its extensive commerce features make it the best fit for B2C, and B2B businesses too.   

The built-in customer resource management (CRM) system gives you a 360-degree view of your customers across sales, marketing, and customer support interactions. 

Streamline all your operations and easily manage them from a single store. The B2B catalog management feature lets you organize and personalize your product catalogs for specific companies and individual buyers. 

The SEO Management tool and Email engine let your marketing team engage with the audience and place your business on the top of search engines to attract organic traffic and thus improve brand visibility. 

Using OroCommerce, you can integrate seamlessly with CRM and ERP applications, Warehouse Management Systems, and Product Information Management tools to let you keep track of the product availability in several warehouses and manage inventory efficiently. It has an active community of 20,000 registered developers that support each other and grows professionally. 



Commercetools is one of the most popular headless eCommerce platforms in the world that offers a point of sale functionality through cloud deployment. 

The platform’s advanced APIs improve its brand awareness by creating engaging customer experiences across multiple channels. Manage and optimize retail processes such as batch processing, online ordering, and customer communications through the Commercetools Merchant Center.

It has an intuitive business interface that lets you effectively manage all your sales funnels. It comes with powerful commerce features like catalog management, order management, unified cart, machine learning, etc. 

A 24×7 live chat is available to address all your issues or you can contact them through email. It has the longest free trial period of 60 days which allows you to thoroughly test every feature and functionality of the platform. 

Elastic Path


Elastic Path is one of the best headless eCommerce platform designed for enterprise-level businesses. The platform lets you create omnichannel experiences throughout the sales funnel in the customer’s journey. 

The robust functionality of traditional eCommerce is combined with the flexibility of the headless approach to bring out the Elastic Path as the best of the two commerce platforms. 

It is the most scalable eCommerce platform that allows developers to build exceptional eCommerce stores. It supports over 75 integrations with popular commerce tools and applications and has a robust customer success team and multi-vendor support to let you make the most of the platform with reduced risk. 

Other key features of this platform include inventory tracking, control & Management,  Order and Shipping Management, product categorization, mobile access, bulk orders, payment processing, reporting & analytics, data security, conversion tracking, etc.  



The Nacelle company has recently launched its orchestration platform using the headless approach that supports out-of-box connectivity across the major eCommerce platforms including Adobe Commerce, Salesforce, and BigCommerce. 

The platform allows the merchants to quickly optimize their website performance and prepare their commerce stack to be the future-ready resulting in better conversions faster-loading speed and reduced total cost of ownership.

Nacelle’s headless approach helps mid-sized and enterprise-level businesses gain a competitive edge over others. 

The Nacelle collects commerce data from your platform, combines with content, and then delivers it in a GraphQL API  that is optimized for Progressive web application builds.

Visit their company’s official website to learn more about this headless platform.



Contentful is one of the top headless eCommerce platform for agile workflows. The platform enables teams to unite the content into a single hub and structure it for all types of digital channels using open APIs and solid integration capabilities. 

The platform provides flexible data modes that support a variety of data types and content editors like WYSIWYG editor, raw text fields, and form fields. It integrates with apps like DropBox, Commerce tools, Google Analytics, and other business tools to seamlessly carry out business operations. 

You can raise a ticket to acquire support from the support team. Go through the user documentation, and user guides, or join the community to learn about this platform.

Salesforce Commerce Cloud


Salesforce Cloud is a cloud-based SaaS platform that delivers highly scalable eCommerce solutions to medium and enterprise-level businesses. The automated platform updates enable you to stay in line with the latest technologies and best practices in the industry. With its elegant features and advanced functionalities, it is ranked as the No.1 eCommerce CRM in the world. 

The Salesforce combines with Slack to bring together all your teams in a single collaborative workspace. Now, teams can engage more productively. Slack enables your sales team to engage with the customers in real-time, and get automated and actionable insights to boost your productivity.

The platform’s AI unites all the data collected and provides a personalized experience for every customer. The AI-powered cart analysis dashboard analyses the purchase behavior of the buyer and optimizes the product pricing and listings accordingly to reduce cart abandonment.   

It automatically adjusts domain capacity in the background so that any sudden surge in traffic can be handled without interrupting the operations. The platform offers a page builder using with or without code, solid inventory management, and order management modules.

To eliminate the complex infrastructure and huge hosting fee, Salesforce introduced a headless approach that performs customer-centric operations. Using the APIs, you can create stunning front-end experiences without affecting the complex backend infrastructure.  

These are just a few of the features of Salesforce Cloud, visit their website to unveil the true potential of the platform. 

Comparing The 10 Best Headless eCommerce Platforms

In the table shown below, we have tabulated a comparison among these top 10 headless eCommerce platforms. Get a quick understanding of them and choose the best fit for your budget and requirements. 

PlatformAnnual ChargesFree TrialTechnology
Adobe CommerceGet PricingNot AvailablePHP
Shopify PlusStarting at $24,000AvailableRuby on Rails
BigCommerce Enterprise Get PricingAvailablePHP, Python, Java, Ruby
The.comStarting at $432Available HTML, CSS
OroCommerce Enterprise Edition Get PricingAvailable PHP, Symfony
Commerce tools$30,000AvailablePHP, MySQL
Elastic Path$50,000AvailableJava, Apache
NacelleGet Pricing Not AvailableJavascript, React
Contentful Enterprise Get Pricing Available     JSON 
Salesforce Commerce CloudStarting at $300Available Javascript

Is A Headless Ecommerce Platform The Right Choice For My Business? 

For its high benefits and growing popularity, Headless eCommerce may not be the right solution for everyone. The decision depends upon your business goals, company size, budget, and the technology resources available to you. If you are an enterprise business looking to provide highly scalable and customized solutions to your customers, then headless eCommerce might be the best fit for you. 

If you are a small business, traditional eCommerce can do the work for you.   


Is headless CMS the same as headless commerce?

The headless eCommerce solution has a decoupled front end from the back-end infrastructure. They are communicated through APIs. it gives the ability to connect your backend to different front-ends through APIs. 
In headless CMS, the content is delivered  through APIs for uninterrupted display across different digital devices. In a way, headless commerce is similar to headless CMS. 

BigCommerce headless vs. Adobe Commerce (Magento) headless

Ease of using
BigCommerce is a clear winner in terms of ease of use when compared to Magento. It is because BigCommerce doesn’t require any hosting integration and all the tools you need can be obtained in just a few clicks. Also, unlike Magento, you don’t have to code to customize your BigCommerce Store.
Design flexibility
BigCommerce gives you the freedom to design your store without the need for coding. Also, BigCommerce has tons of in-built design templates whereas Magento heavily relies on extensions.
Marketing Tools & Features
Magento comes with a variety of marketing extensions that offer powerful SEO and other marketing capabilities making it better than that of BigCommerce

Headless Commerce vs. Traditional Commerce

– In Traditional eCommerce, the front-end is tightly coupled to the backend infrastructure whereas they are decoupled in headless eCommerce. Different front ends are connected to the back end by APIs.   
– Customization in traditional commerce is a difficult and time-consuming process whereas, in headless eCommerce, the greatest level of customization can be provided with ease and in a very less time. 
In the case of traditional eCommerce, personalization is limited and hard without plugins. Whereas the headless eCommerce platforms  have built-in personalization engines and also allow you to build from scratch.

Ecommerce Trends Ecommerce Trends, a blog regularly updated with trends in the eCommerce & marketing industry. The authors of this blog have decades of experience in their fields. Readers can seek extremely valuable information on Ecommerce Trends & Digital Marketing Strategies.