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A Detailed Guide on New Google Global Site Tag

4 min read

A Detailed Guide on New Google Global Site Tag

Google Analytics is welcoming new changes and improvements every single day. To continue offering ease and convenience in the analytics process, Google introduced its latest addition Google Global Site Tag.

Global site tag is one of the recommended scripts for the Google analytics accounts for setting up Google analytics and the other required Google products with a single script. So, what exactly is the new site tag? What are its offered benefits? Is it really reliable for enhanced conversions?

Let us dig in to understand everything you need to know about the latest site tag.

What Is Google Global Site Tag?

Google global site tag (gtag.js) is one of the most efficient and advanced ways of tagging your web pages. All the other available Google tags on your website will be replaced using this tag. Google site tag works as a single source of connection for all the other Google products on your website.

With the introduction of the global site tag, the users simply have to choose it instead of the universal analytics script. Place your site tag on the head tag of every web page available.

Most importantly, this site tag enhances the convenience for the businesses as it is compatible with all the popular Google products like Google Analytics, Adwords, Firebase, etc.

It is to be understood that the site tag is not the next version or extension of analytics.js as it is not just restricted to the Google analytics library. The site tag extends its functionality and benefits to Google Ads enhanced conversions along with many other Google products.

For instance

Analyze users interaction with your business website using Analytics.js library. Conversion.js library is used for the conversion tracking of Google Ads and gtm.js library is used to enjoy the best Google tag manager benefits.

Now, the primary purpose of the site tag (gtag.js) is to replace all these libraries with a single point of connection. Thus, it is popularly promoted as ‘one tag to rule them all.’

One Tag to manage all

Working Of The Google Global Site Tag –

The main motive of the Google global site tag is to act as a unique connection tag to manage all Google products without any hassles. It would be easier and more convenient to transfer the required data to different Google products simultaneously and efficiently. With the use of the global site tag, the entire working process will be changed from tracking pageview to event tracking.

Read on-Essential Guide for GA4 Ecommerce Tracking via GTM

The working of the Google global site tag can be understood in 3 simple steps –

  • It comes with a simple and easy installation process
  • A single script works and manages all the used and available Google products for the business
  • Businesses can easily get started with any Google products with the simple integration of gtag.js

Benefits Of Using Google Global Site Tag For Business Websites –

The global site tag offers business websites many attractive and amazing benefits. Some of them are as follows –

Convenient and simple website tagging:

One of the significant benefits of using site tag is simplified website tagging. The global site tag works as a centralized script for all the Google products on the website; thus, you simply need to paste the gtag.js script on all the required web pages. That’s it; it is as simple as it sounds!

Event data sharing:

The previously used Google analytics tool only limited data sharing to the Google analytics tool. But on the other hand, the global site tag can share the necessary event data to all the available Google tools like Google Analytics, Firebase, outbound link clicks gtm, Google ads, etc.

This also helps maintain transparency across various business processes and operations to avoid any errors or confusion.

Better conversion rates:

The next benefit that is expected by the global site tag is the much-required enhanced conversions. As every single Google product aligns with the common motive, it can only be expected to have better and high conversion rates within no time. 

As the site tag operates as a single script, it becomes easier for the business to manage all the Google products without any mistakes or hassles.

Streamlined process:

Since businesses just need a single script for the convenient configuration of Google products, the entire work can be categorized as a simple streamlined process. This helps in increasing efficiency by eliminating irrelevant work and processes.

The global site tag combines modernized technologies, processes, and techniques to achieve the desired effective results.

Understanding and analyzing user behavior:

Thanks to the transparency and enhanced conversions, the global site tag helps to better understand the user’s behavior and actions on the website. The data concerning the user’s behavior is collected, stored, and analyzed using common scripts, which give accurate results.

Universal Google Analytics vs. Google Tag Manager vs. Google Global Site Tag

While a lot is being said about the offered benefits of global site tag, it is essential to understand the key difference between Google tag manager vs. Google analytics and site tag. Below is the simplified distinguishing difference –

Universal Google AnalyticsGoogle Tag ManagerGoogle Global Site Tag
It is a web analytics script to collect users’ data according to the landing page visits and usage. It can be used just for installing Google Analytics on your website.It acts like a container to install all the required analytics trackers for your landing web pages. It isn’t limited to just Google products but can be used for adding other trackers.It is a unique script to connect Google Analytics with the other Google products on your website. Businesses can simply install it on the web pages and start tracking Google data without any delay.

Steps To Install Google Global Site Tag –

You need a tracking code to successfully install and use the Google global site tag on your business website. Look at the following steps that can help you in the quick and hassle-free installation of the global site tag:

1. Open your Google Analytics account.

Google Analytics dashboard

2. Enter the account name under the admin section.

Google Analytics Account Setup

3. Once you have entered the account name, now select property and currency.

Google Analytics Property Setting

4.Select your country.

5. As soon as you select your country, you will get 3 platform types to choose

  • iOS app
  • Android app
  • Web

You can choose any platform according to your business requirements and needs.

Google Analytics Data Streams

6. Then, you need to enter the URL of your website (ensure to use HTTPS://) after choosing the platform type. After entering the URL, click on the ‘Create Stream’ button.

Google Analytics Web Stream Details

7. You will find the global site tag on the next page. Simply copy the code and paste the same into the ‘Head’ tag of your site’s web pages.

Google Analytics Gtag Code

That’s it! You have successfully installed the Google global site tag on your business website.

Google Tag Manager Or Google Global Site Tag – Which One Is Better?

You can choose a global site tag if you can handle all the code additions on your own. On the other hand, you should choose the best Google tag manager. if you have never handled the coding or header tags.

Can You Use Both Google Tag Manager And Global Site Tag?

Google tag manager and site tag can be installed simultaneously on the same webpage; however, it is not recommended as it can cause system conflicts. If you are using both, it is advisable to remove anyone for better accuracy.

Moreover, you may also face reporting issues if you try to add Google universal code and site tag together. They both share data layer features along with many other resources; therefore, you should always test the data implementation for your business website for the best results.

Final Thoughts:

Undoubtedly, the site tag is one of the best Google introductions as it overcomes all the issues and problems concerning Google analytics and tracking other Google products. With the global site tag, you just need one script to connect all the Google products; thus, it ensures a simple and convenient integration process with enhanced conversions. If you still have any more doubts about the site tag, you can reach us in the comment section. We ensure extending professional assistance and help to provide all the relevant information you need.

Ecommerce Trends Ecommerce Trends, a blog regularly updated with trends in the eCommerce & marketing industry. The authors of this blog have decades of experience in their fields. Readers can seek extremely valuable information on Ecommerce Trends & Digital Marketing Strategies.