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7 Headless CMS Platforms For Ecommerce Sites: Top-Rated & Affordable

5 min read

What Is the Best Headless CMS for Ecommerce_

Take your eCommerce experience to the next level with Headless CMS for Ecommerce. With this platform, you can create and manage a powerful, user-friendly, and fully-customizable eCommerce website that’s guaranteed to bring in more customers. Not only that, but you’ll be able to track your site performance with ease, access detailed analytics, and control the entire look & feel of your store with its powerful headless architecture. Get online now and start achieving success! Many reputed brands like Nike, Target, United Airlines, etc. create faster and more attractive websites using headless CMS eCommerce platforms.

Do you know that the eCommerce industry is expected to attract a market value of $5.4 trillion in the year 2023? Moreover, it is expected that the eCommerce industry sales will reach approximately $7 trillion. This involves the significant contribution of various headless eCommerce platforms.

Despite the several benefits and popularity of the eCommerce headless CMS, there is a lot of confusion. Let us get into the relevant details about the eCommerce cms platforms to better understand their popularity.

What Is Headless CMS For Ecommerce?

According to its name, the headless CMS for eCommerce is an eCommerce working without a head. In simpler words, it is a platform that delivers content without any front end. In this case, the store operates independently in the backend to deliver content using APIs.

The headless CMS for eCommerce is the backend content management system that enables businesses to create and store relevant content in the backend. The same content is delivered as data using an API as and when required using the eCommerce CMS.

One of the significant benefits of the headless commerce platforms is that they let you create, edit, store and publish digital content even without any knowledge of coding. The headless CMS eCommerce allows changes in the page layout and content along with modifying the webshop’s look and feel within no time.

Using the best CMS for eCommerce overcomes traditional CMS platforms’ limitations that deliver content just to a website using the tightly coupled frontends and backends. The headless CMS for Ecommerce decouples the front and back end to distribute the required content to various mobile devices, digital signs, tablets, AR/VR devices, and potential customers.

Headless CMS For Ecommerce

In a nutshell, the headless cms eCommerce works for the Internet of Things (IoT) age to rely on API for producing the store content according to the target device requirements without any front end. It also enables businesses to create more platform-focused stores to attract targeted end customers using various touchpoints.

7 Best Headless CMS for Ecommerce in 2023

1. Kontent by Kentico:

Kontent by kentino

Kontent is one of the best headless CMS for eCommerce websites supporting both developers and marketers. Marketers can manage content, update websites, etc., while developers rely on tech stack, APIs, etc.

It helps the eCommerce industry by supporting the creation of modern digital experiences. The best CMS for eCommerce can also be trusted for tools and technologies for creating engaging content to offer personalized experiences.

2. Contentstack Headless CMS:

Contentstack Headless CMS

If you are looking beyond the headless commerce platforms for easily creating and managing content, CONTENTSTACK headless CMS is an ideal choice. Being a cloud-based eCommerce headless CMS, it triggers digital success for users and developers.

Thanks to its API-first feature, this headless CMS can integrate with other potential technologies without any hassles. For the success of eCommerce projects, the presence of API is a must and Contentstack never disappoints with that.

3. Storyblok:

storyblok cms

Storyblok headless CMS for eCommerce is again an ideal choice for developers and marketers. It can be used to get a powerful content experience on multiple front-end channels. Thanks to the customized content blocks and visual editing tools, it ensures flexibility for eCommerce websites.

Using this e-commerce CMS, businesses can increase their visibility and retail sales using omnichannel publishing the content.

4. ButterCMS:

Butter CMS

If you want to seamlessly manage content, you can completely rely on the content API feature of headless ButterCMS. It extends a common dashboard to manage multiple sites and channels.

This SaaS solution can easily integrate with any tool in the available tech stack. This results in enhanced security, scaling, and maintenance to reflect maximum visibility and awareness.

5. Agility CMS:

Agility CMS

Agility headless CMS for Ecommerce ensures flexible development of content without any delays. It is familiar with different authoring tools which allow the users to develop eCommerce websites and content as they prefer.

One of the best benefits of using this headless CMS is that you don’t need to be an expert to handle the available features and technologies. It is flexible enough for delivering content to almost any front end.

6. Strapi:

Strapi Headless CMS

Besides the headless commerce platforms, this is a customized open-source headless CMS for eCommerce. Thanks to its high-end compatibility with other technologies, apps, tech companies, and IoT devices, Strapi is a popular headless CMS for eCommerce to quickly build apps.

Strapi headless CMS works the best with JavaScript, REST, GraphQL, etc. It stands unique with its flexibility and quick performance. Using this eCommerce CMS, you can very conveniently work with multi-channels.

7. dotCMS:


If you are looking for a hybrid headless CMS for your eCommerce website, then dotCMS is the right choice. It helps in effortlessly building projects with the API-first approach and everything you need for content management.

Its drag-and-drop interface, cloud-based system, and multilingual benefits enable quick access anytime and from any device without any hassles. 

Need For Headless CMS For Ecommerce

The evolution of eCommerce is the new big thing. Many businesses rely on e-commerce platforms for managing and selling their products to customers. While it can sometimes be challenging to manage every business activity, businesses are now inclining to headless commerce platforms.

These platforms simplify the entire business process as it acts like one system to manage everything. Moreover, the eCommerce CMS platforms also overcome the restrictions for the marketing team to do wonders with the content.

As soon as you opt for headless CMS for eCommerce for your business, you can ensure that the platform will cover all your needs. The headless CMS perfectly manages your content and organizes your business’s commerce side.

Benefits Of Using Headless CMS For eCommerce –

An eCommerce platform coupled with strategic eCommerce CMS is one powerful combination for any business. This combination ensures taking care of 2 primary responsibilities of any business, which are:

  • Managing and distributing the content
  • Handling every activity related to selling the products

A business can experience many other excellent benefits by relying on this complete setup. Check how headless CMS can help you building most successful e-commerce business:

1. Omni Channel Experience for Users:

According to the latest market research, the chances of buying a product increase by 287% if the product is available on more than 3 channels. Moreover, it is also seen that companies that follow omnichannel strategies can retain their customers 89% better than those that don’t.

To leverage the benefit of omnichannel presence, the headless CMS for eCommerce enables strategic content management, using a central hub, to display the relevant content on any platform needed or desired.

Also, as the backend and front end enjoy independent functions, the customer experience and layout can be customized for every platform. As a result, it helps in increasing sales and revenue figures.

2. Reduced Website Downtime:

Updates are important and frequent for every eCommerce business, impacting its performance. While using the traditional eCommerce platform, your website can suffer massive downtime while reflecting the updates. Also, as every update requires additional backend work, managing the time-sensitive campaigns becomes challenging.

Using headless CMS for eCommerce, businesses can ensure the independent working of the front and back end. Thus, no matter how extensive the updates are, they do not influence the working of the entire website resulting in reduced downtime.

3. Multi-Language Support:

One of the major challenges of eCommerce brands operating in multiple countries is managing multi-languages. Since the traditional content management system comes with limited multi-language support, the headless commerce platforms are nothing less than a blessing.

Besides seamless editing, publishing, and managing content, the eCommerce CMS offers extended multi-language support. Businesses can manage their content requirements across multiple languages without hassles.

4. SEO-Friendly User Experience:

Do you know that 40% of the users are likely to exit a website if it takes more than 3-seconds to load? Thus, a well-planned SEO execution ensures that your business website can easily be found on the Internet.

The headless CMS for eCommerce offers page and image optimization to minimize the website loading time. Moreover, the headless CMS allows businesses to customize their website URL structure as needed, resulting in a positive SEO impact.

Also Read – Importance of SEO-Friendly URL structure

Final Thoughts:

Want to take your business to the next level? The eCommerce industry is evolving daily; thus, the headless CMS for Ecommerce is the need of the hour. Using the eCommerce CMS platforms opens many opportunities to go beyond the traditional eCommerce store functionalities. As a result, it helps attract many potential customers to increase the business’s sales and conversion rates.

An endless scope of improvement is offered by the headless commerce platforms if used strategically.

If you still have any second thoughts about the headless CMS for Ecommerce, let us know in the comment section. We ensure to provide the best possible information on the matter.

Ecommerce Trends Ecommerce Trends, a blog regularly updated with trends in the eCommerce & marketing industry. The authors of this blog have decades of experience in their fields. Readers can seek extremely valuable information on Ecommerce Trends & Digital Marketing Strategies.