Mobile commerce is one of the latest sensations in the business world. With the rising technology of smartphones, mobile commerce trends are also evolving.
Do you know nearly 86% of the population around the globe relies on their smartphones for their day-to-day activities? According to market experts, smartphone users are expected to grow in the coming years. As a result, the mCommerce industry is likely to embrace its growing popularity.
Based on the market insights and detailed data analysis, we are here with some of the leading mobile commerce trends that will dominate in 2023. Are you interested in exploring them?
Mobile Commerce Trends For 2023 –
1. Highly Responsive Design For Mobile Sites:
Irrespective of the rising popularity of mobile eCommerce, customers still face many problems. Customers often struggle to find the products they are looking for while others face site portability issues. As a result, many leading businesses lose their valuable customers affecting their brand value.
Thus, to avoid any such problems, businesses are all prepared to be more focused on designing mobile-friendly websites. Moreover, they are likely to help the customers easily find the products they want when browsing the site using their smartphones.
To ensure delivering an improved customer experience, businesses are now aiming for highly responsive mobile site designs. They use full-screen images to display high-quality products, large buttons, icons for seamless navigation, etc.
2. Rising Mobile Sales:
Needless to say, to complement the rising popularity of mobile shopping, 2023 is all set to witness the trend of mobile sales. The number of customers buying through a mobile app is likely to outgrow in the coming year. As a result, retail eCommerce sales will dominate in the future years.
Considering the rising trend, it is expected that businesses will make better use of push notifications to communicate with customers. The push notifications can highlight exciting real-time offers according to the behavior and location of the customers.
Thus, it can be rightly said that one of the rising trends mobile commerce will aim to focus on the rising mobile sales.
3. One-Click Checkout:
Besides the following mobile commerce trends, will also add convenience to the checkout process. Traditionally, the entire process to place an order and checkout from the site requires a lot of information from the customers. It can be really inconvenient and tedious for customers to manually enter all the required information using their smartphones.
Moreover, it is surprising to know that the abandoned rate for mobile sites is around 97% while it is only 20% for mobile apps.
This is for the fact that mobile commerce apps allow storing customer information in their profile. As a result, the customers need not enter the same details during the checkout; saving a lot of their time.
It not just benefits the customers but also improves the conversion rate for the businesses. Therefore, using a mobile app supporting the one-click checkout will be the popular trend in 2023.
4. Enhanced Social Commerce:
Believe it or not but 2023 will be the year for social commerce. Businesses relying on and using the popularity of social media to gain brand value and visibility is not a new thing. However, in the coming years, businesses will focus on converting social traffic into profitable sales.
With the evolution of social commerce, customers can easily access social media to buy products and things they like. Facebook, Instagram, Pinterest, etc. tag the desired products in their posts to enhance their sales. Customers can directly click on the product to buy them without opening any new browser.
This results in a convenient shopping experience for the customers and an increase in the conversion rate for the businesses.
Reacted article – Top 10 Social Commerce Platforms- [Updated 2023]
5. Increase In Mobile Payments:
Lastly, 2023 will enjoy an increase in mobile payments. Though the use of mobile payment is not a new concept, it is yet to be fully accepted by every customer. According to market experts, mobile payments will grow in the coming years, adding to the revenue of the businesses.
As mobile payments are safe, secure, quick, and convenient, customers use them not just for shopping apps but for store shopping as well. Moreover, the touchless pay capabilities have attracted customers to rely more on the use of mobile payments.
Therefore, if you have an online business, you should focus on adapting this trend for your mobile commerce website in 2023. You can easily integrate mobile wallets with your app to leverage the expected benefits without any complications. Thanks to this, you can process all online financial transactions more quickly and safely.
Final Thoughts:
The mobile commerce trends are likely to play a significant role to ensure the rise of the mobile commerce industry. If you have an online business, you should be relatable with these popular trends to ensure high visibility and profitability.
Which of the following mCommerce trends is your favorite? Let us know in the comments.