Get unique and innovative Instagram reel ideas to grow your business. Since its launch, Instagram has become a very popular content creation tool. Meta Platforms Inc. Instagram now has 2 billion active users worldwide. This is a sign that the social media giants are changing. This is a great platform to explore your potential. Instagram Reels is an amazing feature of Instagram that allows you to post short video content of up to 90 seconds and become popular online.
What Are Instagram Reels?
Instagram Reels are short video clips created by users on Instagram to exhibit their skills, showcase their products, or simply communicate with the world. There are over 2 billion active users that use Instagram reels every month. This feature is available for both iOS and Android users. You can now make reels that last up to 90 seconds which is 4 times that of its initial launch. It is no surprise if the reel length is increased further shortly. The popularity of reels is growing aggressively surpassing all other social media apps in the market.
If you want to harness the power of Instagram as a marketer or a business owner, you cannot ignore Instagram reels. Coming up with innovative Instagram reels ideas for Instagram every time can take a lot of work and planning. Are you struggling to get consistent ideas for Instagram reels? Check out our tried and tested Instagram reels ideas for better engagement and brand reach.
Top Instagram Reels Ideas To Boost Engagement
1. Tell Your Story
We know how important it is for your audience to know about you and your brand. Your story is important because it shows them how you got where you are today, why your business works the way it does, and what problems or challenges you have faced. We want you to feel comfortable sharing all of this with us. So feel free to tell us who you are and what makes you unique as an Instagrammer
2. Showcase Your Work
Manage your own Instagram account and showcase your top skills to the world via your work. Gain prospects who are interested in your brand, create a compelling content plan to engage your audience, and maximize the reach of each post. In short, it means showcasing your best skills and creating a desirable brand for yourself that can lead you to land a high-paying job or make sales.
3. Show Your Followers Behind The Scenes
When you introduce your products and services, using movie reels is a great way to exemplify your efforts. The viewer can see how the product was crafted, how long it took, and the amount of effort that went into making it. In addition, it allows viewers to understand what your products are made of and how the final product came out in the end. It also provides a unique story for viewers who have an interest in science and technology.
4. Before And After Reels
What is more encouraging than a makeover montage for a consumer? If you have a refurbishing business or makeover products, Instagram reels are the perfect opportunity to show off the before and after transformation pictures or videos. Your before and after videos can bring in a lot of comments and DMs. it is one of the popular Instagram reel ideas for business.
5. Offer Tips And Tricks
Sharing tips and tricks with your audience help them improve their lives. When your tips solve their problems, you are likely to build customer trust and credibility. When these customers share their experiences in the comments or in their Instagram posts, your profile attracts a higher following and also launches you as an expert in that specific niche. This is the best suitable reel idea for Instagram shoutout dropshipping where you are telling the usage of products to customers. People are more likely to buy from your platform as you are resolving their purpose.
6. Follow The Trend
If you are a small business owner, you have to start building your brand from scratch. So, don’t leave any opportunity that makes you popular on Instagram. Show people that enjoy challenges and trends. Participate in trending challenges and show people that you are not a boring person.
7. Repurpose Content
If you have created short videos that are popular on other platforms, consider repurposing them on Instagram reels. One blog post or one long YouTube video can give rise to a bunch of reel ideas for Instagram highlighting the important points. You get an opportunity to share multiple perspectives of your products/services using posts, stories, or reels. By repurposing the content, you can maintain the consistency of posting and get higher brand reach and engagement.
8. Share Product Highlights
Showcase how people can benefit from your products or services by posting reels on Instagram. Reveal the best features of the product, demonstrate how to use them, and also offer a few tricks to make the most of your product/service. You can also share a glimpse of the product reviews from your customers through Instagram reels.
9. Upcoming Videos And Podcast Episodes
If you have a Podcast or YouTube channel, you can utilize reels for teasing upcoming videos, podcast episodes, or any other content you are yet to post online. Share a teaser clip of your video through the Instagram reels and increase curiosity among your audience. Use your creative juices to direct the audience to your other platforms.
Your followers and customers can have questions. If you take time to answer the most common questions through Instagram reels, it makes them happier and makes you a reliable business. Addressing their issues or worries will encourage people to purchase your products.
Listicles or checklist reels are an excellent way to educate your audience. You can implement diverse ideas through the listicles. Based on what you are selling/promoting, you can showcase the best features of your product, mention how-to-do things, reveal how your day starts, etc. Irrespective of the niche or context, there are limitless possibilities to share your ideas through Instagram reels. Pick up a beautiful song and start growing through the reels today!
12. Publish User-Generated Content
As per the reports from Stackla, 79% of people have admitted that user-generated content highly impacts their purchase decisions. Also, consumers find UGC 9x more impactful than influencer content when making a purchase decision. User Generated Content is the content created by the users based on their interests, requirements, or expectations.
13. Provide Discounts, Sales, And Giveaways
Making sales and generating profits is the ultimate goal of any business owner or marketer. You can use Instagram reels to achieve the best results. Strategic Influencer marketing can also help businesses here to get high sales through discounts offered by popular influencers in the niche. Offering discounts or giveaways on your products can attract a lot of potential audiences. Choose a trending song and create a reel announcing the incentives and offers. Make sure to resonate your reel with the brand message. It is one of the effective Instagram reel ideas.
14. Share Customer Feedback And Success Stories
Consumers are more likely to see reviews before making purchase decisions. If you have an opportunity, ask your loyal customers to do a quick reel on how was their experience with your product and why they love doing business with you, etc. Reviews always perform well on social media and are responsible for attracting new customers. Thus, share your customer testimonials or their success stories through Instagram reels to take your products to people in need.
15. Expectations vs Reality
Let your followers know how their expectations can differ from reality through Instagram reels. Don’t hide your identity from your followers. Even if you have a small shop with limited essential tools to create products, be honest with your followers. Otherwise, their expectations keep on rising and it becomes difficult for you to reach them resulting in disappointed customers. This is one of the best Instagram reel ideas for businesses to keep you grounded in reality.
Reels are the perfect way for you to showcase your content in a beautiful, easy-to-view way. The intensity and consistency of your reels will be the driving force behind growing your audience on Instagram. It’s all about quality work, right? So the more quality work you put out, the more people will come to you.
Have you tried any of the above ideas? Do you have any new and unique Instagram reel ideas for business? Share your experience in the comments below. Thanks for Reading!